Gross hypocrisy

In his presidential statement on the United Nations International Day in Support of Victims of Torture on June 26th, 2003, George W. Bush said this:

The United States is committed to the world-wide elimination of torture and we are leading this fight by example. I call on all governments to join with the United States and the community of law-abiding nations in prohibiting, investigating, and prosecuting all acts of torture and in undertaking to prevent other cruel and unusual punishment.

While he was saying it, prisoners were being abused and tortured in Abu Ghraib, Guantanamo, and in the CIA's extrajudicial gulag, on the orders of his subordinates. Did he not know - or did he just not care?