Poverty and beneficiary bashing

Make tea, not war thinks a poor list is a good idea:

Some people beneficiary bash because they are callous, selfish and cold hearted. Some people beneficiary bash because they are cynically seeking to scapegoat a vulnerable sector of the population for their own political point scoring (these people make me wish I believed in hell) But there are other people who beneficiary bash because they are thoughtless and lack imagination. I think these people are saveable. Put a human face on poverty and their latent sense of compassion and fairness will come to the fore.

So, which category does David Farrar fall into?