That's the only way to describe Labour's Stop Asset Sales campaign. Oh, the ads are eyecatching, the subject is well chosen - but the placards violate land transport rules. Unnoticed by DPF and the Herald, they also violate electoral advertising regulations - regulations that were passed by Labour when they were in government, and almost certainly signed off by Phil Goff when he was Minister of Justice. And so Labour manages to turn another good idea into an own goal.
Also emabrasing is Goff's response:
While the signs were modelled on stop signs "nobody's going to mistake it as a stop sign, that's just silly".If Goff really thinks that, he should stick one by a road, invite prosecution, and defend it in court. Instead, he'll let other people carry the legal can for his mistakes.