Prime Minister John Key says Oravida's scampi is "tasty" but the company's use of his photo in advertising does not constitute an endorsement of the product and does not breach any rules.
Oravida, which is owned by Stone Shi, a substantial National Party donor and close personal friend to Justice Minister Judith Collins, is using a picture of Mr Key in an ad in a Chinese magazine.
[...]
However, advice received by his office on Oravida's use of his picture in its advertising was, "it wasn't promoting or endorsing the product".
"It was in an ad, companies from time to time do do that, if it breaches the rules we tell them to stop doing that."
I guess Key can hardly sack one of his Ministers for something he is doing himself (and by refusing to tell them to stop, he's made it clear that Oravida has his implicit permission to use his image to implicitly endorse their product with the message "as eaten by the Prime Minister of NZ"). But it does raise some serious questions about just how close the links are between Oravida and the National Party - and exactly what they're getting for their money.