At the same time as the seafood industry was placing adverts on television last year proclaiming it had "nothing to hide", it was writing to the minister, Stuart Nash, expressing its "overwhelming opposition" to the idea of cameras on board its boats to monitor what they were up to.
The letter, released under the Official Information Act, said its purpose was to "dismiss any suggestion that the 'New Zealand Seafood industry' supports the current proposal".
For the removal of any doubt the words "do not support" were underlined.
Some of the signatories were redacted but amongst those still visible are managers at Talley's, Sealord, the Federation of Commercial Fishermen and Te Ohu Kai Moana, representing Māori fishing interests.
Forest and Bird spokesperson Karen Baird said it was a case of them saying one thing publicly while working towards a quite different outcome behind the scenes.
So I guess they do have something to hide after all. But what could it be? The illegal dumping of less-valuable fish? The criminal doctoring of records to understate catches? Or maybe the failure to report catching and killing endangered species? The problem here is that the fishing industry is pervasively criminal. They need to be treated as such, and monitored and prosecuted until they change their behaviour. Instead, our government - bought and paid for by Talley's - is doing the exact opposite.