Sunday, June 25, 2006

Off the scale

Political Animal has a link to a Canadian marketing survey which classifies participants into tribes based on age cohort and shared social values. My result is graphed below:

Because I'm classified as an X-er, my tribe is officially Autonomous Post-materialist - though its pleasing to see that I'm well off the scale there. Maybe its something about being a Kiwi rather than a Canadian?


They claimed I was a 'New Aquarian', or whatever that's supposed to mean? Sounds too New Age for me. I reckon it's skewed in favour of a Canadian value set, as you would expect, although Canadian values are probably not too dissimilar to Kiwis.

Posted by Anonymous : 6/25/2006 03:11:00 PM

APM here, pretty similar to I/S. Of course, Asperger's Disorder puts me off the scale on pretty much every personality test there is.

Survey? Crappy summaries, far to many clich├ęs all 'round. Typical marketing department nonsense.

Posted by tussock : 6/25/2006 03:17:00 PM

Autonomous Rebel with a bit of Connected Enthusiast. Guess I'll put my hand up for that.

Tussock, I know a bit about Aspergers on account of having two Aspie kids, and there certainly were some questions begging off-the-scale answers from the neurodiverse ...


Posted by Russell Brown : 6/25/2006 04:48:00 PM

I got the 'New Aquarian' bit. Which is odd, coming as I do from a gun-crazy rural chainsaw&bulldozer toting background.

Posted by Weekend_Viking : 6/25/2006 05:21:00 PM

I was chuffed at being an "Autonomous Rebel" until I got to the bit where they call me a Boomer cos I was born before 1966 - cunts!

Posted by Psycho Milt : 6/25/2006 08:13:00 PM

Says I'm an Autonomous Rebel too. I'd not seen myself as a Baby Boomer either.

What's the draw with these surveys anyway? I'm irresistably drawn to them, like some form of navel-gazing lite; self knowledge without any inconvenient introspection...

Posted by Unknown : 6/25/2006 09:42:00 PM

autonomous post materialist too (somewhat more moderate on the social v indiv axis though).

does anyone else feel shoe-horned when answering these questions? There were several where I wanted to be neutral. And others where I felt well yes but...

Posted by Terence : 6/26/2006 08:27:00 PM

I was a New Aquarian too.

Do you really think they got Naomi Klein to fill it out? (she's on the list of fellow NAs) Somehow I doubt it.

Thanks for the link btw :-)

Posted by Span : 6/26/2006 09:05:00 PM

Autonomous Rebel.

Of course, now that it seems there are so many of us, I'll have to take up something else instead.

Bloody conformist hipsters.

Posted by stephen : 6/26/2006 09:52:00 PM

"does anyone else feel shoe-horned when answering these questions?"

Yes, I hate surveys where there is no middle "don't give a shit" option.

Posted by stephen : 6/26/2006 09:55:00 PM

I'm Hillary Clinton & Al Bundy's love child, according to this survey.
"What a load of f***ing bollocks" (Catherine Tate)

Posted by Hans Versluys : 6/27/2006 04:02:00 PM