Friday, June 19, 2009


Yesterday, the government unveiled the second half of its home-insulation policy: getting banks to waive extra fees on loans for insulation. Colour me underwhelmed. Unlike the first half - the grant scheme - this will not encourage anyone to install insulation, and it will not significantly ease the burden on those who have already decided to make the right choice. The incentive is minimal to nonexistent.

But I forget: the real purpose of the policy is not to increase uptake of insulation. The real purpose is to get the government positive media coverage through greenwash headlines. And on that front at least, it seems to have succeeded.